Most people don’t look forward to audits - no-one gets excited to receive a letter from HMRC about issues with a tax return (except possibly Accountants - who get way too excited.) However, not all audits are bad.
A social media audit is the process of reviewing what’s working, what’s failing and what can be improved upon across your social media channels. These can often be simple changes that are easy to implement. Occasionally they can be a touch more complex.
This can be a one-off service to ascertain the right tone for your business, or a monthly/quarterly strategy look at areas that can be improved.
BUSINESS International Expat Support/Community
PROBLEM Haphazard branding & posting
RESULTS Rebranding the accounts, resulting in double the follower impressions within 3 months and increasing their Twitter followers to 20,000+.
BUSINESS Parent Influencer
PROBLEM Lack of branding & technical knowlege
RESULTS "I gained 100 followers in the week following these suggestions." Kay
BUSINESS Established Luxury Handmade Cosmetics Business
PROBLEM Social Media channels not getting results
RESULTS "Emma quickly and thoroughly audited our social channels - Instagram, Twitter and Facebook, and gave us practical suggestions that we implemented, growing our following and making sales. Old followers complimented us on our new look too!" Christina